We’ve covered how to get your jobs picked up organically by Google in previous articles. But did you know that there’s a way to promote work-from-home remote positions as well? If you have a Google Ads or Search Console account you may have received an email from Google detailing remote jobs schema. If so this article will help simplify things for you. If you haven’t seen these messages and this is brand new to you, read on, this is important.
With COVID-19 wreaking havoc on office-based businesses and employment, search volume for remote positions has increased greatly. As more interest in hiring remote workers and finding work-from-home jobs increases the opportunity for staffing companies to appear in search results grows as well.
When implementing your job schema for remote positions specify joblocationtype: “TELECOMMUTE” and Google will list the results location as “Anywhere” and display a “work from home” tag next to that job posting as seen in the example below.
As of writing this post the feature is only available in the US and UK.
Why Is This Important?
Google is the most used search engine in the world. That’s a start. Google also provides job search results on searches for jobs. This means that you can have your jobs on the first page of Google when someone searches for the positions you’re hiring for. Not only that, but you also don’t have to pay advertising fees and you don’t have to compete with as many other websites the way you do with SEO. You don’t have to pay for ads on Google or Indeed and you don’t have to have one of the top 5-10 staffing websites in your industry. Now all you have to do is optimize your positions for Google job search results. Implementing jobs schema also creates a more user-friendly experience. Rather than having to click through to several websites, the user is able to access jobs directly from Google. Fewer clicks + more options = better user experience.
For more information about adding schema for work-from-home 100% remote positions visit Google’s Developer Support. If you need help implementing jobs schema or modifying your jobs schema to reflect work-from-home opportunities please feel free to reach out. We’d love to help you.