International HR tech conference powerhouse, HR Tech World, announced in October of 2017 that they have officially rebranded. The new brand, UNLEASH, was formally announced at a conference in Amsterdam following the keynote speech by Arianna Huffington. The fresh digital face of UNLEASH can be found on their stunning new website unleashgroup.io. In addition to the new website, a new industry blog has been released called UNLEASH News.
Unleash claims that their motto, “unleash your people”, has been a saying inside HR Tech World for many years. The rebrand definitely has some positives from a messaging and brand recognition standpoint. The hypnotic looking U feels a little psychedelic but the brand mark is fine. The combination of lower case and upper case characters isn’t horrible. Overall it’s a massive improvement from the old HR Tech World logo.
UNLEASH boasts a lineup of major conferences in key locations throughout 2018. The who’s who of HR and thought leadership will most likely be in attendance.
UNLEASH Conference & Expo – The ExCeL, London, March 20-21, 2018
UNLEASH America – The Aria Resort and Casino, Las Vegas, May 15-16, 2018
UNLEASH World Conference & Expo – The RAI, Amsterdam, October 23-24, 2018