2020 has been a wild ride of a year so far. Nearly every industry has experienced some sort of disruption or decrease/increase in demand. We see the side effects of this in the form of job demand (who’s hiring for what positions). LinkedIn’s monthly job demand report paints us a picture of which industries are thriving and which aren’t. If one of your verticals involves staffing for one of the professions listed in their report its safe to say you should be doing alright during these trying times. If you don’t see your vertical here, it might be worth considering shifting your focus to staffing in an industry or profession that’s in greater demand. Without further ado, here’s the report.
Most In-Demand Jobs August 2020
LinkedIn data shows that the most in-demand jobs for August are, in order:
- Food Delivery Driver
- Registered Nurse
- Software Engineer
- Store Associate
- Financial Advisor
- Stock Clerk
- Training Supervisor
- Project Manager
Summary: What we see here shouldn’t be a surprise to anyone. Sales positions are always in high demand and during times of volatility sales positions often jump to the top of this list. Some newcomers to this list include Food Delivery Drivers. These jobs have increased as more and more people opt to stay home and have their meals and groceries delivered to avoid exposure to COVID. Registered Nurses are almost always near the top of this list and it’s no surprise that they’re here now. Medical facilities have undergone some major changes in recent months and demand for travel nurses has increased along with it. Travel nursing agencies who are able to pivot and capitalize on the increased demand will do well. The more flexible you are the better in times like these. Making sure you offer great pay and benefits will keep your travel nurses coming back contract after contract. This is not the time to get greedy. Retail positions are also in high demand for several reasons. 3.5 of the positions on this list are retail-related. If you’re involved in retail staffing now is the time to build connections with clients. Candidates should be easy to come by, if not you may want to evaluate your marketing efforts and brand for issues.
Most In-Demand Remote Jobs August 2020
LinkedIn has also provided a list of remote jobs in highest demand for the month of August, 2020:
- Software Engineer
- Software Architect
- DevOps Engineer
- Account Manager
- Back End Developer
- Project Manager
- Account Executive
- Sales Manager
- Sales Development Representative
- Full Stack Engineer
Summary: Remote work has increased at rates unmatched by any previous time period. It’s no wonder that the most in-demand remote jobs are in IT as these were already among the most common remote positions. Sales, account management, and project management positions also find themselves on this list. Support staff and IT positions go hand in hand. As more offices close their doors permanently preferring remote home offices instead we should continue to see an increase in remote sales, project management, and account management positions to go along with the remote software positions.
Most In-Demand Skills August 2020
LinkedIn reported that 83% of the jobs listed in previous months included the following skills as requirements:
- Business Management
- Problem Solving
- Data Science
- Data Storage Technologies
- Technical Support
- Project Management
- Digital Literacy
- Employee Learning & Development
Summary: This reflects the job trends from above. Software and IT skills such as Data Science, Data Storage Technologies, Technical Support, and Digital Literacy are all in high demand. Skills common for retail, training, sales, account management, and project management are also in the highest demand.
For Job Seekers
If you’re looking for a new job right now LinkedIn is a great place to start. Updating your profile will go a long way with landing a new position. This is especially true if you keep your ear to the ground and apply the information above to your work history. If you’ve ever had a role with some of the skills or duties that align with the most in-demand jobs for August consider making those more prominent on your profile.
For Staffing Agencies
It’s important to think about this data in terms of a business opportunity but don’t lose sight of the human element. A lot of people are struggling right now so make sure you take care of your contractors and remember to be compassionate in your work. If you’re in a position to shift your focus from a vertical that’s struggling to one of the higher demand verticals it might be worth your effort. If you’re staffing for remote positions make sure you have telecommute schema set up for your job listings in order to appear in Google job search results as work from home positions.
We’ve covered how to get your jobs picked up organically by Google in previous articles. But did you know that there’s a way to promote work-from-home remote positions as well? If you have a Google Ads or Search Console account you may have received an email from Google detailing remote jobs schema. If so this article will help simplify things for you. If you haven’t seen these messages and this is brand new to you, read on, this is important.
With COVID-19 wreaking havoc on office-based businesses and employment, search volume for remote positions has increased greatly. As more interest in hiring remote workers and finding work-from-home jobs increases the opportunity for staffing companies to appear in search results grows as well.
When implementing your job schema for remote positions specify joblocationtype: “TELECOMMUTE” and Google will list the results location as “Anywhere” and display a “work from home” tag next to that job posting as seen in the example below.
As of writing this post the feature is only available in the US and UK.
Why Is This Important?
Google is the most used search engine in the world. That’s a start. Google also provides job search results on searches for jobs. This means that you can have your jobs on the first page of Google when someone searches for the positions you’re hiring for. Not only that, but you also don’t have to pay advertising fees and you don’t have to compete with as many other websites the way you do with SEO. You don’t have to pay for ads on Google or Indeed and you don’t have to have one of the top 5-10 staffing websites in your industry. Now all you have to do is optimize your positions for Google job search results. Implementing jobs schema also creates a more user-friendly experience. Rather than having to click through to several websites, the user is able to access jobs directly from Google. Fewer clicks + more options = better user experience.
For more information about adding schema for work-from-home 100% remote positions visit Google’s Developer Support. If you need help implementing jobs schema or modifying your jobs schema to reflect work-from-home opportunities please feel free to reach out. We’d love to help you.
Responding to social unrest
In the past ering on the side of caution when voicing political opinion was the status quo. This day in age, the opposite holds true. Many companies are voicing support for the Black Lives Movement (BLM) as well as issues impacting the planet and human rights. What does this look like in the staffing industry though? How does your company participate in the national conversation without being performative? Is it even appropriate to respond?
Short answer: Yes, you should respond.
Long answer: If you are a conscientious company, you likely already have the resources for speaking up. Often a company’s mission or vision will hold the key to relating to the world’s forward moving and evolving landscape. This is reflected in your branding and in your policies. You are set up for making a statement of support to the public.
If your company has had these initiatives on the back burner, now is the time to start drafting your action plan. Let any statement you put out reflect the actions you plan to take. Then take them.
Don’t let the simplicity of these statements mislead you. While a statement of support sounds like a logical step to saying “we care”, clients, customers and future employees aren’t easily fooled. Unless you have the steps you are taking, it will all look like a performance in times of adversity.
Actions speak louder than words.
Clients, recruits and your staff are smart. They can see through a blanket statement or a buzzword hashtag pretty quickly. While statements of support for BLM may look different from company to company, they all say the same thing: “marketing opportunity”.
The world wants to see systemic change. Every system in our society has room for equitable growth no matter if you start today or have been working on these issues since the 1960’s. Our parents, teachers and leaders have been echoing the same sentiment since all of time, actions speak louder than words.
So we ask you, how are you advocating for change? How are you showing your support for the movement you want to support?
Before you release your statement, you should be drafting an action plan that states how you plan on being the change, not just speaking about the needed change, in your company and/or industry.
But what does that look like?
- Donating to organizations
This can be an organization that supports youth literacy in underserved communities to directly sending money to the Black Lives Matter movement. That’s up to you.
Everyone has room to grow. Microaggressions, systemic oppression, biases lay deep in our culture. Becoming an anti-racist takes thoughtful work. It’s powerful to offer this opportunity to your staff especially in an industry that is on the frontline of equitable hiring.
- Review Practices
Take a good look at how you are hiring, we can guarantee there is room for improvement. Make sure you are as equitable as you say you are. Share your hiring policies with potential candidates.
Aligning with your company values
Start with your values and work from there to speak out about supporting any movement. Having a statement or marketing campaign align with your company’s values can be more authentic than hopping on the hashtag bandwagon. If your company values diversity and equity, great. Even if your company values aren’t specifically about diversity, equity, or inclusivity but broader ideas such as open books finances or ongoing training, there are ways to align those beliefs with big social issues. Don’t feel like you need to run off track to show you care.
If you don’t have a values document for your company, start there.
Know your audience
If your audience is customers, clients, recruits you don’t already have relationships with, your intentions are misaligned. Your audience needs to be the people you already work with, even better would be the people that work for your company. You wouldn’t exist without them.
Start with your staff. Check in with them and find out how they are coping with social issues. Are they from a marginalized community? Are they living in an area fraught with protest? Have they been spending their off time at protests or spending their savings on donating to a cause they believe in? Align with them. Match them. Let them participate in this conversation.
This can also ring true for clients you staff or for the folks you are placing. Most large companies aren’t sitting on the sidelines for big issues. Social media won’t let them. They aren’t allowed to because #silenceiscompliance is pulling even the shyest companies to the front lines. You may not need to match them on the scale of your altruism, but you should lean into the right side of history.
Assessing your strategy for change
We understand that owning a small company comes with a long to-do list. The world always has something going on. Climate change. Pandemics. Protests. Each time you wonder, is this moment different from any other? Do I need to spend the money and time addressing news headlines? No, you shouldn’t be addressing each news headline. You should be addressing how your company weaves diversity, equity, inclusion and even belonging into the framework of your business so it doesn’t feel like extra work. It ends up being just the work that you do.
Consider updating the language in your company copy to be more inclusive, offer training in combating biases, incorporate equitable standards in hiring. These things should be the status quo.
What does action look like?
Not every action has to be public. Altruistic acts can be complicated. Let’s keep it simple. A header note, image or banner on your homepage that tells customers where your support is going will speak louder than running an ad trying to express the same.
Now is not the time to sit back. Companies put money into all sides of politics or campaigns that echo their beliefs all time. Be sure you are placing yourself on the right side of history by fighting for what you know is right.
Should You Consider Implementing AMP for your Staffing Business’ Website?
It depends on what your goals are. If your business operated mostly offline, through word of mouth referrals, or gets most of your client and candidate leads from third-party sources, it may not be that important to you. However, if your business operates online and relies on a fast, search engine optimized website you should consider implementing AMP.
What is AMP?
Accelerated Mobile Pages are a type of webpage that use stripped-down versions of HTML & CSS to serve faster mobile webpages on mobile devices. The technology was launched by Google as an open-source project with the goal of providing a better user experience for Google users.
AMP can be implemented in a number of different ways depending on your website platform. If you’ve used a Content Management System (CMS) such as WordPress you’ll find that creating an AMP site is much easier and cost-effective than hardcoding all of the AMP pages.
Why is AMP Important?
AMP greatly increases performance on Mobile devices for Google users. Faster load times result in better user experiences which results in better SEO for your website. Those better user experiences also result in lower bounce rates. If your website struggles with high bounce rates on mobile, it could be related to slow load times.
We’ve witnessed the power of AMP on several websites where we’ve implemented it. There have been studies that show AMP can lead to increased organic traffic as well.
Another secondary benefit to AMP is that Google hosts your AMP site. This means server performance is improved.
There Are Drawbacks
AMP isn’t perfect. It’s designed to increase page speed on mobile devices. That means removing a lot of what can make a mobile website experience interesting. Another thing to consider is how often your website changes. If you have new jobs opening and closing on a daily basis, you may run into issues using AMP on your job board. However, if you’re in a congested market with several high ranking competitors getting AMP set up on your website could make a huge difference.
Because Google hosts your AMP site you miss out on URL branding. This is something that some brands just can’t stomach.
Analytics can become more complicated. If you’re using a CMS like WordPress it’s actually not that difficult. However, if you’re developing your own AMP site using another method you’ll need to add analytics to the AMP pages as well.
Certain functionality may not be possible with AMP. If you have a custom web app for your job board or use a third-party service for live chat or chatbot functionality it’s possible they won’t work on your AMP site.
Should You Implement AMP?
It all boils down to what’s right for your business. If you’re neck and neck with a lot of your competition getting a boost in organic search results could make a big difference.
- Faster webpages on mobile
- Better user experience on mobile
- Higher rankings on Google
- Worse branding in URL
- Limited functionality
- Limited design
Learn more at amp.dev. Feel free to reach out if you have questions about implementing AMP for your staffing business’ website.
Formerly busy streets have been deserted, conference rooms remain empty, and workers all across America continue to adjust to a different kind of business day. There’s absolutely no question that the novel coronavirus has changed the world as we once knew completely upside-down.
After more than 50 days of self-isolation and social distancing, several states have begun lifting their shelter-in-place orders and rolling out individual plans to reopen their economies. Although the strategies seem to change daily, it appears that many will unfold in phases, which means it still could be months before we see any semblance of normalcy.
If COVID-19 has negatively impacted your staffing agency, know that you are certainly not alone. Sadly, many companies (both large and small) have had to furlough employees while others have lost significant contracts. We recognize that your calendar may have a lot more free space than it had only a matter of weeks ago, so we’ve compiled a list of activities that you can work on now to endure this period of uncertainty:
Personal Branding & Networking
- Improve your LinkedIn Profile – Often, the professional networking platform is the first place people visit when looking for talent or searching for a new job opportunity. Increase your chances of being found by the right person by optimizing your LinkedIn profile.
- Participate in networking – There may not be many in-person networking events happening given the nature of the situation, but that shouldn’t stop you from connecting with others. Look to LinkedIn and other social networks to grow your network.
- Author a personal blog – There are dozens of benefits to creating a personal brand, including earning trust, gaining authority and developing an “always-on” funnel of opportunities. Spend this extra time by building your voice and showcasing your expertise on a personal blog.
- Explore other marketing channels – Anyone marketing a business in today’s digital world knows that marketing plans are always evolving. If you’ve been hoping to add another channel to your strategy, such as creating a podcast or developing videos, there’s never been a better chance to get your feet wet.
- Reach out to clients, candidates and contracts to check-in – Chances are you are not the only one in your network feeling the effects of the novel coronavirus. Take a moment to check in with all of your contacts to see how everything is going. Remember to keep the current economic state top of mind, by focusing on providing helpful resources rather than selling.
- Participate in outreach to thought leaders and authorities – Right now, it seems everyone is determined to help out during this time of need. Consider reaching out to thought leaders and other authority figures to learn more about their current take on the industry and any other feedback they may have garnered during this unpredictable time.
- Focus on community development – Times of crisis hold the most opportunity to make direct connections in your community. If there is a certain area that holds a special place in your heart, volunteer to lend a helping hand during this time of need. If you are one of the lucky few who has not lost business due to the pandemic, you may want to consider participating in charitable giving.
- Create COVID-19 resources – After connecting with clients and candidates, you will likely notice patterns in their situations. Use these insights to develop COVID-19 specific guides or other practical resources to help others navigate through this challenging period. After all, too much information doesn’t exist in a time like now.
- Create a scholarship program – What better way to support your community than by helping a deserving student offset the cost of higher education? Here’s what you need to think about when starting a program.
- Clean up your ATS/CRM – Isn’t CRM/ATS management just one of those tasks that always falls to the bottom of the priority list? Now, there are no excuses. Take some to review your database by updating contact information and changing the status of your applicants. Your future self will thank you!
- Clean up your workspace – Science has proven that a clean desk helps immensely in the productivity department. If a previously busy schedule has been keeping you from giving your workspace a thorough deep cleaning, now is the time.
- Enable your team to work remotely – We are in the midst of a revolution. Many believe the WFH era is here to stay, even after the coronavirus has ended. Work with your team to enhance the virtual workplace. Consider asking for feedback from your team to see if you are capable of making their work easier.
You may also be searching for ways to build team camaraderie remotely, think about incorporating an instant messaging tool (if you haven’t done so already,) and setting up weekly one-on-one video chats and virtual happy hours. Take a look at these other fun team-building activities.
- Improve your home office – Since you have been primarily working from home, you may have noticed your home office is not set up nearly as nicely as your typical workspace. Now that you’ve had a chance to acclimate to your new office, take some time to recognize its downfalls and work to find the right resources. Here are 18 must-have items.
- Evaluate your finances and save money – Unless you have a specific passion for numbers, bookkeeping may very well be your least favorite job of business ownership, and may often get pushed down to the bottom of your To Do List. Place more of an emphasis on the evaluation of your bookkeeping, reconcile your transactions and run reports to see how the year was progressing before COVID.
Marketing & Branding
- Adjust your messaging – Avoid sounding tone deaf to the struggles of others. Be genuine and sincere in your messaging. Take down ads that might miss the mark during these times. Create ads that focus on brand awareness rather than conversions. “When this is all over, we’ll be here to help you get back to work” rather than “Apply now to land your dream job”.
- Redesign your logo – Although it may be hard to believe, remember the pandemic will eventually come to an end. Prepare for that period by taking a good hard look at your brand. If your logo is in need of an update, this might be the right time to move forward.
- Create graphics – One of the most challenging elements of digital marketing is having the necessary graphics readily available. Work with a creative employee or freelance designer to create an image library of digital assets. You may want to consider display ads, infographics, brochures, flyers and more.
- Participate in reputation management – When was the last time you googled your business name? Take some time to research your business’ reputation. Review online comments from clients and candidates to identify whether or not internal circumstances may be contributing to negative publicity. Brainstorm ideas on improvement tips, if necessary.
- Improve business listings – When reviewing your online reputation, you may find old or incorrect business listings with the wrong phone number or address. Update them by using a service like Moz Local or Yext. These tools will also allow you to create new local business listings. If your company is mostly based on referrals from local traffic, focusing your efforts on creating consistent citations is a great place to start.
- Analyze Google Analytics – If you already have Google Analytics set up, you know what a priceless resource it can be for acquisition, but up until now, you may not have logged in as often you should. To get the most value, identify potential conversion tracking improvements, identify referral sources that could be nurtured, exclude spam traffic, and look for additional content opportunities. Stay tuned to find more ways to improve your company’s Google Analytics account.
- Review your website’s SEO – Determine how much of your website traffic is coming from search engines. Dig into Google Search Console to discover keywords with ranking that could be improved upon, and find pieces of content that are working well. Begin recognizing patterns and find more ways to do more.
- Audit ad accounts and conversion sources – Use Google Analytics and your ATS/CRM to identify lead sources that outperform others. Use this newfound information to influence your future marketing efforts.
- Improve conversion tracking – If you can’t currently see where candidates/clients are coming from in your ATS, find a solution to integrate tracking. Knowing where client and candidate leads/conversions are coming from is imperative to your marketing success.
- Perform a cost-benefit analysis for advertising – More than likely you’re familiar with the old adage, “Half of my marketing is wasted – the problem is I don’t know which half.” Become a smarter marketer by creating a cost-benefit analysis. Determine your ROI for your advertising campaigns by comparing Indeed vs Monster vs Google Ads.
- Conduct a survey or a poll – As we mentioned, we are all living in unchartered territory, which means that we’re all amateurs learning as we go. Take some time to conduct a quick survey or poll to gain more insight on what the current economic state means to clients and candidates. Don’t forget to distribute your findings to your network later on!
- Host a webinar – We guarantee that you are not the only one with time on your hands. With that understanding, use this opening as an opportunity to share your knowledge with others through a webinar. Possible topics could include optimizing your LinkedIn profile, learning how to negotiate or improving your resume.
- Improve your website – Before physically reaching out, a client or candidate will likely already be familiar with your company based on your website. Take some time to improve and think about user experience. Take off your owner hat and put yourself in the shoes of your visitor; determine what they may be looking during their visit and how your website holds up to the challenge.
- Write content – After reviewing Google Analytics, you may notice “holes” in your content, or pages where visitors are most likely to drop off the site. Determine if there are certain pieces of content that may help the visitor through your sales funnel. A few ideas to get you started include FAQs, blog posts, or other informational pages. It may be helpful to begin with keyword research to get a better idea of what people are looking for during certain search queries.
- Improve your job board – Again, after reviewing your website analytics, you may notice trends on your most valuable pages, including your job board. Seek out opportunities to improve the search-friendliness, conversion rate and user experience. Don’t forget to create a benchmark now to monitor your progress.
- Write better job descriptions – Today’s job seekers are looking for more than just a job, they want a fulfilling career with an organization that shares their values. That’s why in 2020, it’s not enough to simply outline the position opportunities. Take a good hard look at your company’s job descriptions to see where there may be room for improvement. Check out this recent post on job description best practices.
- Evaluate mobile responsiveness of your website – You never get a second chance at a first impression. Since we know that over half of all job searches start on a mobile device, it is imperative that your website and job postings are mobile-friendly. See how your site scores on the Google Mobile-Friendly Test.
- Upgrade your hosting – If you’re like many business owners, you chose the most cost-effective hosting option when developing your first website. Now, you may be left wondering if the starter package is still the best option. Check out these signs to know if it is time for an upgrade.
- Research competitors – Do you remember the last time you were able to keep an eye on your direct competitors? If you’re like many of us, it was probably your first month on the job. Take a few spare moments to follow their social media profiles, sign up for their newsletters and review their websites. Familiarize yourself with their services and look for areas of improvement within your own organization.
- Research verticals or revenue opportunity – Have a list of ideas for vertical services that you have been saving for a rainy day? There may not be a single cloud in the sky, but the day has arrived. In today’s day and age, recruiters with a niche focus have the upper hand due to their specific experience in the field. Start exploring new industries and service offering expansions to increase your agency’s competitive advantage.
It’s been said dozens of ways: we are all living in unprecedented times and watching history unfold in real-time, but trust us, the pandemic will eventually come to an end. By accomplishing a handful of these tasks now, you will be prepared for worklife post-COVID.
When it comes to contract and direct hiring, recruiters have a unique set of obstacles in today’s day and age. Between the low unemployment rate, competitive job market, and ever-changing technologies, staffing professionals have their work out cut out for them as they work tirelessly to find the right candidates for their clients.
Job seekers today are drastically different than they were 20 years ago. Modern candidates aren’t just looking for a way to spend eight hours and a paycheck. Instead, the majority are focused on finding a meaningful career with a company that aligns with their personal and professional goals. If you have noticed that your organization’s conversion rates have been dropping, it may be time to review the first step in your recruitment strategy – how your team crafts job descriptions.
Yes, the seemingly simple job post plays an enormous role in your overall hiring process. You may think you are merely outlining the position responsibilities to help job seekers determine whether or not they may be a fit for the job, but there is actually much more involved. You are doing more than just filling a job slot; you are bringing qualified, sought-after candidates together with companies eager for top talent. Consider yourself a career matchmaker.
Writing a job description is both an art and a science. It requires a whole lot of personality paired with considerable research (not unlike online dating profiles.) The perfect career match will include a clear understanding of what job seekers are looking for as well as thoughtful preparations. Let’s start with the big picture by reviewing best practices.
Job Description Best Practices
Describe how the position fits within the company mission:
Remember how we mentioned that candidates want to find purpose within their careers? Use this piece of know-how to your advantage by aligning the job description with the company’s goals. Studies show that employees with a strong sense of purpose are both happier and more driven in their careers.
Include items that candidates care about:
In addition to providing candidates with traditional role responsibilities and necessary qualifications, job descriptions can also act as powerful recruitment marketing assets. Cater to the needs of the candidates by including pertinent information that will impact their career moves. The Harris Poll and Glassdoor recently conducted a survey that found the top factors job seekers look for within a job description:
- Commute Time
- Employee Reviews
Including absolutely everything could get incredibly lengthy. Although there is a lot to cover, nothing turns job seekers away faster than a wall of text. Many will read through the lines and assume the company is either overbearing, filled with a group of micromanagers, or both. Shoot to find a happy medium between providing adequate information and being concise. Data collected from Indeed found that job descriptions between 700 and 2,000 characters typically outperform others.
Take a conversational approach:
If you had to pick a word that best describes your job description, would you say, “boring?” Long gone are the days of static job descriptions that sound like everyone else’s.
Each company is unique, so each job description should follow suit. Rather than monotonously spewing industry jargon, use language that real people would use in real conversations. Using the word “you” rather than “ideal candidate” can also make job seekers feel like the description was written specifically for them. Remember to write the same way you speak.
Your job descriptions should be a reflection for your company’s brand. If the company is considered a fun workplace, be sure to illustrate how the organization keeps the good times rolling. Meanwhile, if your company is always striving for the next level of innovation, use words to inspire a candidate’s entrepreneur from within.
Format for mobile:
Mobile recruiting is not a new phenomenon in staffing. For years, we have been listening to thought leaders telling us that a lot of job searches begin on a mobile device, but just how many is “a lot”? Glassdoor recently conducted a study that found over half of all searches are taking place on their phones, and 35 percent admit that applying on a mobile device is their preference.
Another reason to keep your job description short and concise is that massive blocks of text look especially intimidating on a mobile device when compared to a desktop monitor. Keep everything clean by including appropriate headers, and use bullet points whenever possible. Always keep in mind that we live in a world where the average attention span is only 8 seconds. That doesn’t give you a lot of time to make a memorable first impression.
Now that you know the inner workings of how and what today’s job seekers are looking for in their quests for true career love, let’s pull everything together with the must-have elements of the job description.
Anatomy of a Job Description
Clarity should be the #1 focus of the job title. Rather than posting a position for “Accounting Ninja,” stick with “Financial Manager.” Avoid terms like “guru,” “magician,” or “hero.” While creativity is admired and appreciated, people still look for more traditional roles when job hunting, and will be more likely to click on the listing with the more well-known title.You’ll also want to stay away from internal lingo that may not resonate with the job seeker. Most people will not understand the “II” or “V,” that immediately follow a title. Stick with universal terms like “Junior” or “Senior.”
The job summary is your chance to win the attention of your reader. Accurately describe the expectations of the role and include a bit of information about your company. Identify what makes the company unique and define the culture, but don’t drag on and on. For bonus points, you’ll want to include the job location to optimize for proximity-based searches.
Roles & Responsibilities
Clearly outline the role, but don’t get too hung up on the specifics. Consider that those you are attracting have done the job before. At this point in the game, it’s not imperative to describe each person the role will report to or how often reports are prepared each week. Touch on a few activities involved for the day to day tasks and leave the rest for the interview.
Skills & Qualifications
When creating your list of skills and experience, separate them into what is absolutely essential, and what would be nice to have. In this section, you can also include any specific education requirements as well as character traits that will mesh well with the current team structure. After developing the list, pare it down – then do it again as it’s easy for these lists to go over the top and get out of control.
Remember to be mindful of the seniority level. For instance, if you are hiring an entry-level position, skip the cumbersome requirement list. Chances are, an industry newcomer is not going to have tons of experience. Avoid setting impossible standards, which is not only bad for your brand, but will likely limit your candidate search.
Although this is an area that many recruiters would rather shy away from, including a range will give your company some serious competitive advantage. Recruiters need to realize that earning potential is at the forefront of job seekers’ minds. Fulfill their need for salary expectations by providing a general range or include a “based on experience level” statement.
For recruiters looking to increase the number of conversions on your job descriptions, the best advice we can give you is to be honest. The companies that both attract and convert job seekers are those who have a solid understanding of the role and what the ideal candidate is looking for in their job search. The biggest challenge will be in differentiating the position from the competition. With a little time and research, companies can work to develop a branding strategy that gets results.
If you’re looking to put your best foot forward, contact the team at Staffing Nerd to take your employer branding to the next level!