Should You Consider Implementing AMP for your Staffing Business’ Website?
It depends on what your goals are. If your business operated mostly offline, through word of mouth referrals, or gets most of your client and candidate leads from third-party sources, it may not be that important to you. However, if your business operates online and relies on a fast, search engine optimized website you should consider implementing AMP.
What is AMP?
Accelerated Mobile Pages are a type of webpage that use stripped-down versions of HTML & CSS to serve faster mobile webpages on mobile devices. The technology was launched by Google as an open-source project with the goal of providing a better user experience for Google users.
AMP can be implemented in a number of different ways depending on your website platform. If you’ve used a Content Management System (CMS) such as WordPress you’ll find that creating an AMP site is much easier and cost-effective than hardcoding all of the AMP pages.
Why is AMP Important?
AMP greatly increases performance on Mobile devices for Google users. Faster load times result in better user experiences which results in better SEO for your website. Those better user experiences also result in lower bounce rates. If your website struggles with high bounce rates on mobile, it could be related to slow load times.
We’ve witnessed the power of AMP on several websites where we’ve implemented it. There have been studies that show AMP can lead to increased organic traffic as well.
Another secondary benefit to AMP is that Google hosts your AMP site. This means server performance is improved.
There Are Drawbacks
AMP isn’t perfect. It’s designed to increase page speed on mobile devices. That means removing a lot of what can make a mobile website experience interesting. Another thing to consider is how often your website changes. If you have new jobs opening and closing on a daily basis, you may run into issues using AMP on your job board. However, if you’re in a congested market with several high ranking competitors getting AMP set up on your website could make a huge difference.
Because Google hosts your AMP site you miss out on URL branding. This is something that some brands just can’t stomach.
Analytics can become more complicated. If you’re using a CMS like WordPress it’s actually not that difficult. However, if you’re developing your own AMP site using another method you’ll need to add analytics to the AMP pages as well.
Certain functionality may not be possible with AMP. If you have a custom web app for your job board or use a third-party service for live chat or chatbot functionality it’s possible they won’t work on your AMP site.
Should You Implement AMP?
It all boils down to what’s right for your business. If you’re neck and neck with a lot of your competition getting a boost in organic search results could make a big difference.
Pros
- Faster webpages on mobile
- Better user experience on mobile
- Higher rankings on Google
Cons
- Worse branding in URL
- Limited functionality
- Limited design
Learn more at amp.dev. Feel free to reach out if you have questions about implementing AMP for your staffing business’ website.